The Trump campaign has been exploiting fears amongst white voters by targeting them with divisive and alarmist messages on social media.
Channel 4 News exclusively obtained a vast cache of data used by Donald Trump’s 2016 presidential campaign on almost 200 million American voters. Tonight – we meet the voters the Trump campaign wanted – and needed – to win over.
The targets they identified were overwhelmingly white – and the campaign knew exactly which issues they cared about.
Now the very same voters are being targeted again.
We report from Kenosha, where Trump recently visited – telling voters he was the man to stop the rioting and racial division. Tonight, we show how the campaign targets millions of white voters – and activates their fears over law and order.
Investigations Team: Job Rabkin, Guy Basnett, Ed Howker, Janet Eastham, Heidi Pett
News Production Team: Sola Renner, Michael French, Josh Ho, Matthew Cundall, Tim Bentham, Tony Fryer, Dani Isdale, Anna-Lisa Fuglesang
Watch the first part of our #DeterringDemocracy investigation.
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